Terms of Service & Engagement Standards

1. Engagement Framework & Scope of Services

These Terms of Service ("Terms") define the operating agreement between Pak Digital Solution and its operating parent entity Pak Digital Solution ("Agency", "we", "us") and the contracting business client ("Client", "Partner", "you").

By engaging our performance marketing, technical SEO engineering, custom web development, CRO testing, or corporate branding services, you agree to these Terms. Specific deliverables, KPI benchmarks, and sprint durations are outlined in your individual Client Scope Briefing or Service Order.

2. Sprint Operating Cadence & Production SLAs

Unlike traditional agencies operating on sluggish monthly cycles, Pak Digital Solution executes on agile 14-day production sprints:

• Sub-14 Day Onboarding & Audit Sprint: Following receipt of tracking access and initial briefing, our team completes technical crawl remediation, first-party CAPI reconciliation, and initial ad creative deployment within 14 calendar days.
• Weekly Creative & Test Cycles: For active performance media buying partners, we produce, review, and launch new UGC video hooks and ad copy angles every 7 business days.
• Communication SLA: Active clients receive access to a dedicated private WhatsApp channel with a sub-15 minute response SLA during standard operational business hours (Mon - Fri, 9am - 6pm PKT).

3. Client Account & Asset Sovereignty

We enforce strict zero-hostage asset policies:

• Ad Account Ownership: The Client maintains 100% administrative ownership of Google Ads accounts, Meta Business Managers, TikTok ad centers, and analytics properties. We operate exclusively via verified Agency Partner or Delegated Manager access.
• Direct Media Spend: All ad spend is paid directly by the Client to the ad platforms (Google, Meta, TikTok). We never hold or markup Client media budgets.
• Infrastructure Sovereignty: Web domains, hosting servers, DNS records, and third-party SaaS subscriptions (Shopify, Klaviyo, HubSpot) remain registered in the Client's corporate name.

4. Scope Definitions & Milestone Validation

Our commercial structures are tailored to the Client's operational growth stage:

• Milestone-Based Deliverables: Web engineering projects are billed against clear objective milestones (e.g. Architecture Approval, Staging Preview, Production Launch).
• No Auto-Renewal Lock-Ins: Performance marketing and SEO sprints operate on 90-day growth cycles with zero automatic penalties upon conclusion. Renewal is based on verifiable return on ad spend (ROAS) and mutual consent.
• Scope Revisions: Requests outside the signed Client Briefing are estimated in advance with clear milestone deliverables prior to implementation.

5. Mutual Non-Disclosure & Trade Secrets

Both parties agree to hold all proprietary trade secrets, product margins, customer lifetime metrics, unpublished product launches, and media buying architectures in strict confidence:

• Confidential Information shall not be disclosed to any third party without express written authorization.
• Our team members are bound by individual internal non-disclosure agreements with enforceable legal penalties.
• Mutual formal Non-Disclosure Agreements (NDAs) are executed prior to data access upon Client request.

6. Attribution Realities & Platform Policy Disclaimer

While Pak Digital Solution maintains an empirical 4.8x blended ROAS track record across mature e-commerce partner accounts, advertising yield is subject to dynamic market environments:

• Third-Party Platform Policies: We engineer compliant, 100% white-hat campaigns. However, ad platform algorithmic shifts (Meta auction volatility, Google Core ranking updates) are external factors beyond agency control.
• First-Party Data Measurement: Due to browser cookie suppression (iOS 14+, Safari ITP), we recommend our server-side Conversions API (CAPI) infrastructure to maximize attribution signal fidelity.
• Client Collaboration: Timely fulfillment of product inventory, landing page offers, and prompt communication directly compounds campaign yield.

7. Intellectual Property & Deliverables Transfer

Upon fulfillment of project milestones:

• Complete IP Assignment: All custom code, HTML/CSS/JS assets, ad creatives, video motion graphics, copy frameworks, and schema graphs produced specifically for the Client become the exclusive property of the Client.
• Agency Pre-Existing Frameworks: The Agency retains ownership of proprietary internal tools, benchmarking scripts, and generalized optimization algorithms developed independently.
• Portfolio Credit: The Agency reserves the right to reference anonymized aggregate outcomes in case studies, unless a confidential NDA explicitly prohibits mention.

8. Dispute Resolution & Governing Jurisdiction

These Terms and any dispute arising from agency engagements are governed by the commercial laws of Pakistan, with exclusive legal jurisdiction resting in the competent courts of Lahore, Pakistan.

In the event of any disagreement, both parties agree to engage in good-faith executive mediation between senior principals (Client Executive and Rehman Ali) for a minimum of 14 calendar days prior to initiating formal arbitration.